K11

上海K11购物艺术中心是中国内地首个K11购物艺术中心，坐落于淮海路的黄金地带，地下三层至地上六层，面积约40000平米，周围配套设施成熟。秉承品牌“艺术·人文·自然”三大核心元素相融合的核心价值，上海K11全力打造最大的互动艺术乐园、最具舞台感的购物体验、最潮的多元文化社区枢纽，365天的不间断互动活动更将开启K11的创意之旅，令艺术欣赏、人文体验、自然绿化以及购物消费之间产生一体化而微妙的互动作用，为市民及旅客带来前所未有的独特五官享受。
The transformation, encompassing architecture and interior design, of the 14,300 sqm commercial podium of New World Tower in Huai Hai Rd, into a ‘Lifestyle Center’ strongly focused on “Art, People and Nature” opens up for new scenarios the commercial center of Shanghai. The redesign of the four main elevations of the building was conjugated in a way to balance opposite and sometime conflicting needs for conservation and innovation. The need to respect both the Huai Hai Road historical heritage and the New World Tower original design as dictated by the Shanghai municipal authorities needed to act in concert with the commercial needs of the developer to maximize visibility for the anchor tenants located at the lower two floors.

地址：淮海中路300号
Adress：300 Middle Huaihai Rd
交通：地铁1号线（黄陂南路站）
        公交 26路、109路、775路、789路

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