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Introduction of my background :
My training was in the area of Chinese Education in XXX University for Nationalities. The education I received there trained my basic abilities of learning and made me capable of independent working. Because of my interest,and curiosity in the new field of Marketing,I participated in the business directly related with market after my graduation from university.
My first job was Manager Assistant in XXX Supermarket. I learned a lot of experience from manager and co-workers, which added to my talent and efforts made me very successful in daily work. For example, I made our supermarket the "Supermarket without fake commodities" and instituted rigid regulations for supplier selection. Moreover, I bought large amount of goods with cash and quickly sold them at low price, which accelerated the turnover of money and increased our bargain power to suppliers. In 1996, I was promoted to be the Operation Executive. I audaciously built up three chain supermarkets in Shenzhen and established strong competitive advantages among our industry.
In 1998,I joined the Shenzhen XXX Electronic Co.Ltd.-whose main business is the sales of single chip and relevant software. I suggested the company enter the market of single chip's emluator which contained more technology and had more profit vacuum. I also enhanced the technology development and after-sales service; held technology lectures focused on potential clients and published technical introductory articles. Within only 2 years our emluator business became a well-known brand in our industry and became our company's core business and main resource of profit.
Why choose to study in××and Throughout my past experience, however, I realized that I need more than my talent and successful records to achieve my higher goals, especially as China joined the WTO and plays an active role in the global economy. An advanced education in marketing in a western country is necessary for me to have an international perspective of marketing and gain valuable knowledge of marketing theories and practices. The advanced Education system in ××can provide high quality graduated program for me , the reasonable tuition and high standard living condition also attracted me deeply . The University of××is one of eight University which authorized by the government of China , all these are reasons for me to determine to go to××, a country which has the highly developed business system and first-class education quality, for my further education.
Study plan :
I plan to study for the Mater Degree of Marketing in the University of xxx which last for two years. Because I believe my condition and qualification are suitable for the courses requirements. Matriculated in The University of XXX smoothly has proved the university also believes in my ability of completing my study without difficulties. Moreover, all of my accomplishments in the field of marketing within 10 year would be my good preparation for my further study. I am very confident that my experience would help me succeed in my post-graduate study. To study marketing needs solid English foundation. Although I have been keeping learning English these years and already have a very good English foundation, I still reckon that my English will be improved if I pay much attention to learn it in an English speaking country. Therefore, I prepare to complete half a year's English courses before my study of master courses and take IELTS in New Zealand as well.
When I received my master degree, I will get systematic Marketing knowledge and understanding of the running of business in New Zealand, a developed Western country .
My 10 year's saving which is *****RMB in *******Bank, my real estate which worth ****RMB (estimated my ******Bank) and my stock which worth ******* RMB (calculated in present market price) in stock market would be my firm foundation of studying in New Zealand. The study fee in ***university is ****** and the living cost is *****. Therefore, my financial status is sufficient to afford my study and living cost in New Zealand.
As soon as I finish my master degree in Marketing, I'd like to return back to China directly. First, it simply because I love my motherland very much and I believe my further education in New Zealand could help me to make greater contributions to the people and economy that I have a passion for.
The second reason is I feel lucky that I live in an era when China is undergoing rapid economic and political reforms. I witnessed with my own eyes its transition from a society of monotony and low productivity to one that is much more open, prosperous, and full of momentum for growth. As a result this transition has created plenty of opportunities in Chinese economy.
Since I have always dreamed of being a successful international marketer in China, I would like to utilize the knowledge that I will acquire in New Zealand and abundant experience accumulated in China's domestic market to extend my own career as an international marketer who concerns the marketing in global scale.
More than ten year's domestic experience is extremely valuable for a successful marketer. However, in New Zealand-a country which has a totally different language and culture, there is few advantage for me, so coming back to China after learning is my best choice.
Finally, nearly all of my public relationship is based in China. During my ten year's work, I have already accumulated plenty of clients and relationship; those are very important foundation not only for my career but also for my daily life. I would never give them up. Furthermore my former company-Shenzhen XXX Electronic Co., Ltd. agreed with my decision of studying in New Zealand and they will keep my position and welfare while I am in New Zealand and look forward to my return. I would never like to miss this opportunity.